Saturday, January 21, 2006
Shop Here, But Don't Drop HereSatellite map services like Google Earth and Windows Live Local are adding a new dimension to advertising. We already have store signs, sale banners, highway billboards and the Goodyear blimp. The latest creations are rooftop signs -- not signs mounted on the top of buildings but corporate logos painted directly on roofs to be seen in satellite map photos.
One example is a Target store in Rosemont, Illinois, that has the well-known red and white bull's-eye logo painted on the roof over the entire store. Since it lies on the flight paths to Chicago O'Hare International Airport, it's guaranteed to catch a lot of eyeball attention, which after all, is exactly what advertisers are looking for.
So if you are one of the rich and famous who goes shopping by personal jet, or an alien space traveller who forgot to pack your toothbrush and needs to buy one, this is an easy way to help you find the store. In the Hitchhiker's Guide to the Galaxy, we could add a simple note to follow Interstate 90 West, then turn North on Higgins Road, go 2 miles and look for the sign. Pretty nifty concept. Or if you are gift-bearing Santa Claus who somehow misses my house, I'll be happy to paint milk and cookies on my roof for you. Just don't be an Air Force pilot on a bombing practice run.
- posted by Woofwoof @ 6:39 AM
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Those black spots on the roof make it look like someone has been using the building for target shooting.
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# posted by 
: 22 January, 2006 18:51
: 22 January, 2006 18:51<< Home
