Saturday, November 05, 2005
You slacker
The advertising agency Ad Age recently analyzed the habits of American workers and concluded that one in four visits non-work blog sites (like this one) at work, and spends an average of 40 minutes per day on those blog breaks. Blog diversion has now become a favored mode of goof-off time, and some of the common sites are Wonkette (self proclaimed "Politics for People with Dirty Minds") and Fleshbot ("web magazine about pornography and the sex culture").
According to Blogads, a company that tracks online visits, traffic jumps at 8 a.m. Eastern time, peaks at 5 p.m. Eastern and then slides downward until the US West Coast leaves the office. There is a similar traffic collapse on weekends, and the reason is that given a choice, most people would rather prop their feet up and watch TV at home than reading dumb blogs (like this one). And the trend might get worse. Technorati now tracks nearly 20 million blogs, a number that has doubled every five months for the past three years. Pretty soon, almost everyone will have a blog, and there will be plenty to read and update during the work day.
So what's the solution? For starters, we could all go back to work, but I doubt that will happen. Or we could make blogs more work-oriented so you have a more plausible explanation for spending time here: "Hardware virtualization has been in use for a long time on mainframes, but until recently it has not been practical on most smaller systems, mainly due to performance bottlenecks. During the last 10 years, performance has increased dramatically, and we now have some decent platforms either available or upcoming on which to finally implement virtualization, for example Microsoft Virtual Server 2005, VMWare Workstation, or the open source XEN virtual hardware project."
Or my preferred way: We could install TV at work, so people would watch TV instead of reading silly blogs.
Comments:
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I'm surprised it's only 40 minutes a day. I spend at least one hour, but then again, my work is boring.
They can fire me if they want, but I'm blogging at work. And your blog is not dumb. Sick, maybe, but not dumb.
Where do these people work? I surf when I get home and on weekends. I can't imagine having more time at work than at home.
That site Wonkette is well, interesting. I didn't dare clicking on Fleshbot. Can't believe some people actually read that at work. Seriously, where do they work?
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