Saturday, April 02, 2005
It takes a tough man
to make a tender chickenTM. Frank Perdue died on Thursday. He ran a poultry business and was the first to brand his chicken and go on television to pitch his products in the early 70s. His commercials stood out for their folksy style and he grew his business from $50 million in 1970 to nearly $3 billion last year. Perdue chickens were big on the East Coast when I used to live there.
Here in California, the more common brand is Zacky Farms (which was sold to Foster Farms a few years ago); the public face of Zacky Farms at one time was Lillian Zacky, one of the company owners. She also appeared on TV commercials, but her style is friendly and cheerful, and she frequently took on a motherly tone when she told people to buy her chickens because they were raised naturally and were healthy for them. Whereas Frank Perdue was a tough old bird with his beaky nose, thin lips and beady eyes, Lillian Zacky is the exact opposite, trying to look more or less like a spring chicken.
Frank Perdue
- posted by Woofwoof @ 5:38 AM
